Back to case studiesAll-Star Air Conditioning
During UK heatwaves, All-Star Air Conditioning received up to 530 calls per day. Qualiflow's AI receptionist answered every call without pause, reduced summer reception staffing from 3 to 1, and secured high-value installation jobs that previously went to competitors who simply picked up the phone first.
The challenge
The temperature crosses 30C and Joe's phone line detonates. AC units failing in homes, offices, and shops across the UK at the same moment, every owner furious and every call urgent. The All-Star team is already out on the road installing and repairing, which is exactly where they need to be, but it means nobody is back at base to pick up. 530 calls rang in a single day at peak heatwave demand. Every unanswered call is a caller who dials the next company in the search results and books a multi-thousand-pound installation there instead. To cope each summer, All-Star hired three temporary receptionists, paid for three salaries, and still missed calls. Staff returned from jobs to a list of voicemails they would never fully clear. The highest-value jobs, the new full installations, were the ones most likely to leak, because those callers had options and no patience.
The solution
All-Star set up Qualiflow's AI receptionist to handle every incoming call. The AI answers immediately, prioritises high-value installation inquiries over smaller repair jobs, captures full caller details, logs them into their system, and sends a confirmation email to both the customer and the business team. On day one, it handled 530 calls and spoke for nearly four hours without a break. As the heatwave intensified over the weekend, the AI continued taking calls while the team rested. On Monday morning, the team arrived to a ready list of callers with known needs and could begin work immediately.
- Answers every call, even when hundreds ring at once
- Flags high-value installations above small repairs
- Captures full caller details and the job needed
- Emails a confirmation to the customer and the team
“The AI kept going all weekend while we rested. Monday morning we had a full list of customers ready to go.”
Results
530
calls answered in one heatwave day
Urgent installs stopped going to competitors.
3 to 1
summer receptionists
Two seasonal salaries saved every summer.
Nearly 4 hrs
of nonstop talk time on day one
Half a day of phone time the team kept.
45+ hrs
of calls handled in the pilot
Phone time the team spent on jobs instead.
- 530 calls handled in a single day at peak heatwave demand
- Nearly 4 hours of continuous call time on day one, no breaks
- Reception staffing cut from 3 summer receptionists to 1
- Every installation inquiry captured instead of going to a competitor
- Over 45 hours of calls handled by the AI receptionist by the end of the pilot




