Back to case studiesWagonex
Wagonex is a UK vehicle marketplace. Its marketing drives calls at all hours, but the office keeps office hours. Now every call outside them is answered, and every caller becomes a lead in the CRM.
The challenge
Weekend browsers are often the most motivated buyers, and they hit voicemail. Questions also belong to different owners: Wagonex or one of its supply partners. More ads only meant more calls nobody could take.
The solution
A one-week pilot first, then live. The AI receptionist reads a vehicle list the team updates daily, sends supplier issues to the right partner, and passes every complaint to a person. Callers get more than a price: their details are logged straight into the CRM, so the team follows up first thing in the morning.
- Vehicle availability
- Checkout and returns questions
- Routing to supply partners
- Complaints to the team
“Customers call at all hours about vehicles and availability. Qualiflow captures every enquiry, so our team spends its time with people ready to move.”
Elizabeth Moore, Growth & Partnerships, WagonexResults
30+
rentals saved in the pilot
Bookings that would have fallen through the cracks after hours.
24/7
answering
Ad spend no longer wasted on calls after closing time.
Every lead
in the CRM
The team follows up first thing in the morning.
1 week
pilot
Proven on real calls before ad budget went in.
- Over 30 car rentals saved during the pilot alone
- Weekend and evening calls answered
- Every caller logged in the CRM for a morning follow-up
- Live availability, only cars that really exist
- Supplier issues routed on the first call
- Complaints always go to a person





